Search Engine Optimization, SEO is a vital part of any online small business. It improves the opportunity for people to find your digital presence and there are different ways to go about improving search engine rankings to boost search engine traffic. One is by utilizing several SEO strategies and tactics and this involves lots of work and in this post we will share some very great tools to simplify all of that for you.

Google Search Console

Google Search Console is one of the best SEO tools that allows website owners to monitor their search engine traffic and performance and also find issues and fix them.


MOZ is one of the best SEO software that has been around for a while in the search engine optimization realm. They offer two great products MOZ pro and MOZ local which help business owners manage keyword research, link building, site audits, and page optimization insights and also ways to connect to customers locally.


SEMrush is an all-in-one marketing toolkit for digital professionals as advertised on its website. It offers so much features from SEO to SMM.


Ahrefs is another great tool to analyse search engine rankings of competitors to know what to do to outrank them. Features you get include competitive analysis, keyword research, backlink research, content research, rank tracking and web monitoring which all add up to completely help rank higher when it comes to SEO.


SEOquake is a pretty powerful browser addon that you add to your web browser and be able to conduct on-page SEO audit of any website. It can be used to examine internal and external links, compare domains and urls in realtime and offer the ability to export all of those data into a file.

Yoast SEO

Yoast SEO is one of the biggest names in the SEO world. It become so popular from offering wordpress SEO plugins that allows wordpress owners to power their wordpress sites with great SEO features to better rank their websites. They have now expanded to other plugins for video SEO, local SEO, news SEO and woocommerce SEO


KWFinder is another great SEO tool by mangoods company, which offers other SEO related products like SERPChecker, SERPWatcher, LinkMiner and SiteProfiler. KWFinder is just one of the many products the company offers.
KWFinder focuses on keyword research to perform an extensive keyword analysis.


SpyFu is another great tool to perform search marketing secrets of competitors to gain insights into how to plan a successful SEO strategy to compete. It is a great tool for starting out as the pricing is cheaper compared to the other robust tools out there.


Copyscape is a plagiarism and duplicate content checker to help you check and analyse if anyone is stealing your content. Part of a great SEO campaign starts with having unique content and ensuring that no one is duplicating your content is vital as search engines can penalize you without knowing which is the original content


ScreamingFrog is another great tool for SEO that allows you to start a SEO spider that will crawl and scrap a website by analyzing issues with it. It can be used to find broken links, analyse page titles and meta data, extract data with XPath, generate XML sitemaps, audit redirects, visualize site architecture among others.